A brand that once ruled racing, gave a young Enzo Ferrari his start, and produced bubbly little macchine throughout the 1950s and 60s is also a company whose cars earned a reputation for electrical malignancies and for dissolving with the speed of an Alka-Seltzer tablet. Plop, plop, fizz, fizz. A brand that once ruled racing, gave a young Enzo Ferrari his start, and produced bubbly little macchine throughout the 1950s and 60s is also a company whose cars earned a reputation for electrical malignancies and for dissolving with the speed of an Alka-Seltzer tablet. Plop, plop, fizz, fizz.